The project
Ralph Lauren’s annual ‘Holiday’ (...that’s Christmas in the UK) is the New York Marathon of filmmaking. It’s a stamina event, and not for the faint hearted. It’s also rewarding and full of the camaraderie you’d expect from people who strive for excellence and share high expectations.
Did we mention the delivery matrix? With 562 deliverables, you could compare it to Santa’s Xmas Eve schedule! This is a project that needs a balance of laser-focused precision in process and quick-thinking creativity.
You get the picture.
What we did
Thankfully, team Knock Knock were up for the challenge. Flying out a core creative and production team to a Brooklyn studio complex in Summer, we took our place in the huge operation.
We delivered all 562 deliverables from our 10-day shoot in a process that felt seamless for both us and Ralph Lauren.
Teamwork, flexibility and a deep understanding of the brand were essential in making sure we delivered sector-defining films in record time.
