UPS & DOWNS
Ups and Down
Adidas Terrex needed a brand launch film created from stock footage and existing athlete footage to launch a season of their pioneering outdoor clothing. This was to be seeded primarily through Instagram but also with some other paid social spend. The film had to live within Adidas' world, but keep it's own, unique Terrex feel.
What we did?
Cutting and Pasting
Drawing on our expertise in creating mood films, sizzle reels and other brand launch pieces that use found footage, we spent a long time searching for footage up front. The film, cut by Rob Rafalat uses a collection of creative edit techniques which had to be re-worked and adapted for various aspect ratios.