The project
So many brands are talking about being ‘social first’. But what that often looks like is creating lots of content, in the right formats, so you can post regularly… while saying absolutely nothing.
Our philosophy for every client is that you can be social first and story first all at the same time. The proof of this is the work we do with Ralph Lauren to help bring their unique voice, style and stories to their social media channels.
As their preferred global partner, Knock Knock has gotten to know Ralph Lauren as well as their own team does, and that’s allowed us to develop a way of working that’s uniquely suited to the brand and their audience.
Our approach
The strategy behind our social storytelling has allowed Ralph Lauren to reach new audiences on new channels, like TikTok, while retaining their iconic brand character and voice. At the heart of this is the ability to plug seamlessly into any filming situation, and present those stories in a way that fits perfectly into different social spaces.
It’s one of those relationships where filmmaking and photography are only part of what’s needed. We’ve introduced new technology, new systems and new ways of working to their brand, helping them tell their stories to more people, in more places, without adding a load more time and cost.
The result
In the first quarter since we took over, they’ve gained more than 24,000 followers, boosted their total reach by 750% and seen their engagements leap by more than 1250%. In fact, the incredible success of their social stories has been so far beyond expectations, we’re now working with Ralph Lauren on high profile ATL campaigns as well.
