The project
Lululemon are one of those brands who are exceptionally good at getting noticed. They’ve never been afraid of going to remarkable lengths to create an impact, and so when they chose Knock Knock for a major campaign, we were ready for anything but ordinary.
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Our approach
This is a story that begins in an East London studio, with a director and photographer we’d carefully selected for the challenge ahead. Stunning stills and video were the name of the game – telling those distinctively Lululemon stories in their stores, out-of-home and across their digital and social spaces.
Over the course of four days we captured some extraordinary moments and movement, switching set-ups, talent and choreography to tell four unique stories about the brand and their different ranges.
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The result
After the shoot, we quickly realised we’d captured something special. We knew that, wherever these images and videos went, they’d stop people in their tracks. But what even we didn’t realise was how big (literally) this campaign was going to be.
Pretty soon it was being rolled out across the world, with our images and stories reaching millions of people globally. But surely, the pinnacle for a project we were already very proud of, was seeing it play on the worlds largest LED advertising screen on a skyscraper in Saudi Arabia.
Of course, we always aim high at Knock Knock. But the heights this one reached were enough to make you dizzy.
