MINI Clubman

Rules for the Modern Gentleman

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  • Client: MINI Clubman
  • Project: Rules for the Modern Gentleman
  • Director: Joshua Lipworth

"I been in this game for years, it made me an animal. There's rules to this sh*t, I wrote me a manual"

We made a series of sartorially astute films for Mini Clubman based on their new rule book, 'A six-step guide to being the ultimate modern man' written by The School of Life and presented by fashion blogger, Matthew Zorpas. Don't take these rules too seriously... I'm sure you're doing just fine already.

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